Madonna’s New Album MDNA Is Turning Her Into A Techie

For the album’s debut yesterday, Madonna decided to forgo the typical round of morning talk shows.  She instead opted for an interview at Facebook’s New York headquarters, a live Twitter chat, and a giveaway on Spotify—two lucky listeners who play MDNA at least three times in the next two weeks will receive free tickets to one of her upcoming shows.  Madonna’s most unusual promotion, however, involves Fab.com. The nine-month-old design-focused retailer boasts 3 million members and has dedicated its homepage to MDNA, which it’s selling in both physical and digital format for $7.99, half the price of most other outlets.